The Wagga Showgrounds have been earmarked for development as part of the council's grand vision for the city's proposed medical precinct.
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Wagga councillors recently endorsed a new 30-year health and knowledge precinct masterplan, which takes into account the concerns raised during a consultation phase with the city's health professionals and general public.
Wagga City Council's regional activation director, Michael Keys, said the feedback pointed to the showground site's potential in the evolution of the precinct.
It is not the first time the 56 acres of land has been eyed-off for development.
In 2014, Committee 4 Wagga's strategic plans for the city included revitalising the showground precinct for medical and residential use, given its proximity to Wagga Base and Calvary hospitals.
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Mr Keys said there was a chance to explore what the site has to offer beyond its traditional purpose of the annual show, community markets, sports events and infrequent expos.
This could include medium to low-density housing, accommodation, aged-care facilities, commercial developments or high-quality public open spaces.
"[The site] is actively owned and operated by the Showground Trust and they have a very large site which, historically, has always had a high activity use and over time that has been changing," Mr Keys said.
"It still has its use and role, but there might be the opportunity to review that over time."
The next step outlined in the council's masterplan will be to investigate alternative sites for these activities that might be more suitable, make improvements to the nearby railway crossing and explore the preferred development of the site.
"[It is looking at] future opportunities down the track as demand rises for the health and knowledge precinct and we have a shortage of suitable locations for further development," Mr Keys said.
"At this stage we want to investigate broader level options and see what we can do with the Showground Trust."
"The last we heard was that the showgrounds was outside the health precinct plan and we haven't heard anything about it," he said.
Mr Ryan said other groups had expressed an interest in relocating the showgrounds in the past, but the show society had no intention of moving.
"We own that site and see no reason to sell it. There is still a lot happening [on the site] at this point in time," he said.
"There has not been discussions (with the council) and we have no interest in moving."